The Dummies’ Guide to Digital Marketing

You must have heard this trending word “Digital Marketing” plenty of times but I guess you are still a bit confused about what it means.

Let me help you out, in this article, I will be talking about what marketing means, fundamentals of marketing, Digital marketing vs. Traditional marketing, CATT Marketing Funnel, Integrated Digital Marketing, and Personal Branding as well.

Sounds relatable? Keep reading…

Marketing in simple words refers to any activity that a brand undertakes to promote its products and services in a market among its customers.

It’s a very broad term and includes various methods like advertising, door-to-door selling, pamphlets distribution, media, and tv promotions as well as the latest of all Digital marketing.

Although the methods may vary from brand to brand the end goal remains the same for all, to sell the products or services profitably.

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